Why we love the new spring/summer collectionFebruary 9, 2018 • Outdoor Ideas
We caught up with our MD (a.k.a. Chief Mudder), Natasha to ask her what she loves most about our new collection.
I know it does not feel like it if you step outside right now but spring is on its way!
We are so excited to be launching our SS18 collection
Inspired by the whimsical and loose handwriting of Quentin Blake’s interpretation of nature the collection is designed to lift your spirits and make you smile. All the patterns have a rough hewn watercolour style that overlaps the lines of the prints.
My personal favourite is our new spring leaf jacket with the oversize, drooping foliage and bright yellow flowers standing out from the white background and finished off with a smart blue trim. The whole collection is as always unisex but we have dipped our toe in to one more feminine floral print on a deep blue with soft pink trim that is a close second. A traditionalist at heart I also love our new painterly red and blue stripe jackets too.
As with every piece we make the collection is designed with technical performance and practical use in mind. Every item is super waterproof, breathable and machine washable. For spring summer then all our children’s raincoats and puddlesuits pack into their own pocket. They then have a handy carabiner clip which can be used to fasten on to a rucksack, buggy or belt loop. This means you can always be ready for an unexpected downpour without having to carry a waterproof with you or tie it round your waist.
Another new feature for this year is a few options with a soft grey cotton jersey lining. We have consistently worked hard to make our summer children’s outerwear as lightweight as possible. However we also recognise that British summer is not always that warm so we are excited to be able to offer a more transitional puddlepac jacket and splashsuit in the yellow raindrop prints.
The last thing that springs to mind about this little launch is how Muddy Puddles draws a connection to Quentin Blake. For the last two years we have been supporting the charity Farms for City Children which gives children from inner city environments the opportunity to become farmers for a week. This experience is a truly enriching and formative opportunity for those young people and we make sure that when they turn up they have the waterproofs they need to stay warm and dry and just enjoy what they’re doing. Quentin Blake is a long standing supporter and trustee of the charity and we greatly admire his art and good deeds.
So if you are planning for spring don’t go anywhere without having one of our handy little puddlepacs tucked away with you which will mean your children can embrace those adventures whatever the weather.