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About Muddy Puddles


From a small start in Devon it has taken 20 years, 100s of samples and 1000s of customers to perfect our children’s outerwear.

There are four essential elements.
- exceptional technical performance: waterproof, durable, breathable – ready for any weather
- bright & bold unisex designs: to love and wear day in and day out
- built to last: to wear and wash and pass on
- accessible prices: because children are expensive

We want our outerwear to inspire children to leap in to life.

We believe in the importance of growing up to be confident and independent, which comes from the freedom to take risks, learn your limits and use your imagination.

We are on a mission to make childhood magic in the great outdoors.

Our Heritage


Muddy Puddles started life on a farm in Devon when a mum lay her smallest child down on the kitchen table, drew round him and made the first waterproof all-in-one suit. The first splashsuit went down a storm and started to be sold at local country fairs and then it grew and grew.

A British brand, we like to consider ourselves to be rain experts! Built on the proposition ‘there is no such thing as bad weather, just the wrong kit’, we are committed to making waterproofs that work. Our collections have expanded from all in ones to full collections of waterproofs, wellies and ski gear.

Muddy Puddles has passed from one mother to another and is now run by Chief Mudder Natasha. With three young puddle stompers of her own and a team of passionate muddy enthusiasts, Muddy Puddles has become the leading children’s outerwear brand in the UK. We are committed to making exceptional technical outerwear in bright and bold designs that inspire children to race outside whatever the weather.

About Muddy Puddles

© 2022 Muddy Puddles. All Rights Reserved. Registered in England & Wales. Company no. 04686418